I have been in charge of Iittala's tone of voice as well as conceptual work and copywriting since November 2016. Since then, I've worked on large international campaigns, new product launches and strategic copywriting. Working with Iittala has been a journey of diving deep into an iconic and internationally recognised brand's voice and moulding it to keep it contemporary, yet rooted in a set brand philosophy. Among my biggest successes have been the launch of Iittala Journal and Floral Affair, a beloved campaign that cast Iittala vases in a new light.
Roles: Lead copywriter, concept designer, editor
Reset the Table booklet, 2017