Working with Tikkurila Group, a stock-listed company with Finnish roots, since 2017, I was an integral part of a group-level identity renewal that included a new group-level slogan, a magazine, a script for a film that depicts the company's new approach to their craft, and a brand story to illustrate the group's core values. Since then, I’ve worked with Tikkurila on a regular basis, providing them a helping hand with strategic work, copywriting and concept design.
Project: Ongoing brand work
Client: Tikkurila Group
Roles: Copywriter, concept designer