2015-present
Holistic creative consulting with a focus on fashion and design; from brand strategy to launch event concepts, narrative building and scenario work.
Selected clients: Cover Story, Rolf Ekroth, Borse e Cose.
2021-present
Leveraging new-school innovations and technologies to tell emotionally engaging stories. Working with forward-thinking companies within the spheres of technology, culture and innovation. Collaborating with creatives, R&D departments and interdisciplinary experts.
Currently researching how rapid societal and technological shifts affect Gen Z’s freedom to build their identities.
Selected clients: The Coca-Cola Company, Nightingale Health, Sulake (Habbo Hotel), Cargotec, Fuel.
2020-2021
Providing Finnish and Nordic heritage companies with strategic creative concepts in collaboration with some of the best minds of the Finnish advertising industry, in one of the oldest and most respected ad agencies in the country.
Selected clients: Asuntosäätiö, DNA, Fennia.
2016 - 2020
Working as a holistic writer and creative for both exciting newcomers and pillars of Nordic design by building verbal identities, scripting short films and ads, writing books and magazines, workshopping, conceptualising and creating campaigns.
Selected clients: Iittala, Kalevala Koru, Lahdelma & Mahlamäki Architects, Nikari, Nokia Growth Partners, Samuji, The Finnish National Museum, Tanssin Talo, Tikkurila Group.
2016
Client executive / Miltton
Selected Clients: the European Union, Startup Refugees, the Association for Finnish Work
2014
Marketing Specialist / F-Secure
Launching a new cloud service app targeted at a young audience.
2013
PR Assistant / Sugar Helsinki
Assisting a tight-knit team at an ethical and ecological PR agency.
2012-2016
BSc. in International Relations and History. Graduated with a high 2:1. Courses e.g. in the history of slavery and empire, political theory and the anthropology of media.
Working with Wood: A Nordic Perspective on Cabinetmaking
Nordic Spirits Magazine
Iittala Journal (issues 1, 2 and 3)
LEON 4
Notes Magazine
“Gen Z thinks your brand is cringe” / Pocket Gamer Connects 2023, London
"How to market and communicate fashion tech” / Scandinavian Mind Transformation Conference, 2022