11/2016 - ongoing
As Agency Leroy's first-ever copywriter, I've had an opportunity to grow into my role as well as grow out of it in the most positive way possible. At Leroy I've worked as a copywriter, built entire verbal identities, scripted short films and ads, written books and magazines, workshopped strategies and conceptualised entire campaigns. As of late, I’ve moved into the position of a creative and gotten involved in every aspect of the creative process – everything from colours to imagery and texts.
Clients: Altia, Anno Collection, Bruk Finance, Finarte, Freska, Greenstep, Iittala, Kalevala Koru, Katri Niskanen, Kenno Consulting, Lango, LEON Magazine, Mainio, Made by Choice, Matri, Metosin, Musti & Mirri, Nikari, Nokia Growth Partners, Palace Helsinki, Samuji, Signe & Ane Gyllenberg Foundation, Solibri, Slanted Magazine, The Finnish National Museum, Tikkurila
I was chosen to kickstart F-Secure's younger and fresher cloud service app. As a marketing specialist, or, as F-Secure called me, a younited hero, I planned concrete marketing manoeuvres as well as orchestrated the marketing and communications around one of the biggest concerts in Finnish history.
My role as a client executive at Miltton, an ambitious and revolutionary Finnish communications agency, allowed me to work with big and small brands alike, implementing and planning communications strategy and working with the Finnish media.
Clients: Kahdeksas, the European Union, the Association for Finnish Work, Startup Refugees, momondo, Visit Estonia
Sugar is an ethical and ecological PR agency based in Helsinki. As a PR assistant, I not only assisted the small and tight-knit team in its daily tasks, but also designed and planned events, wrote product texts and invites and redesigned the way that the agency thought about their press invites.
BSc. in International Relations and History. Graduated with a high 2:1. Courses e.g. in the history of slavery and empire, political theory and the anthropology of media.
Workshops and extra education in writing, presentation skills and the future of media and advertising.