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Writer & creative Agency Leroy

11/2016 - ongoing

As Agency Leroy's first-ever copywriter, I've had an opportunity to grow into my role as well as grow out of it in the best possible way. At Leroy I've worked as a copywriter, built entire verbal identities, scripted short films and ads, written books and magazines, workshopped strategies and conceptualised entire campaigns. I’ve recently moved into the position of a creative and gotten involved in every aspect of the creative process – everything from concepts to colours. imagery and texts.

Clients: Altia, Anno Collection, Bruk Finance, Finarte, Freska, Greenstep, Iittala, Kalevala Koru, Katri Niskanen, Kenno Consulting, Lango, LEON Magazine, Mainio, Made by Choice, Matri, Metosin, Musti & Mirri, Nikari, Nokia Growth Partners, Palace Helsinki, Samuji, Signe & Ane Gyllenberg Foundation, Solibri, Slanted Magazine, The Finnish National Museum, Tikkurila

Marketing Specialist F-Secure


I was chosen to kickstart F-Secure's younger and fresher cloud service app. As a marketing specialist, or, as F-Secure called me, a younited hero, I planned concrete marketing manoeuvres as well as orchestrated the marketing and communications around one of the biggest concerts in Finnish history.

Client executive Miltton 


My role as a client executive at Miltton, an ambitious and revolutionary Finnish communications agency, allowed me to work with big and small brands alike, implementing and planning communications strategy and working with the Finnish media.

Clients: Kahdeksas, the European Union, the Association for Finnish Work, Startup Refugees, momondo, Visit Estonia


PR Assistant Sugar Helsinki


Sugar is an ethical and ecological PR agency based in Helsinki. As a PR assistant, I not only assisted the small and tight-knit team in its daily tasks, but also designed and planned events, wrote product texts and invites and redesigned the way that the agency thought about their press invites.



London School of Economics


BSc. in International Relations and History. Graduated with a high 2:1. Courses e.g. in the history of slavery and empire, political theory and the anthropology of media.


Extra education


Workshops and extra education in writing, presentation skills and the future of media and advertising.